Owning a stake in songs by Wanna One, Twice, Big Bang, 2NE1 or Apink is fun for fans and can be profitable for investors, and as a result the market in K-pop copyrights is booming.
Founded in 2017, Musicow is the country’s first copyright sharing platform.
Under the slogan “Music becomes CashCow," it allows users to buy a fractional ownership of the copyrights of songs. Based on agreements with original creators, Musicow puts a portion of the song’s intellectual property up for auction. Bidding generally lasts for about six days, and the final bidder receives royalties based on the number of shares. 
Music copyrights generally last for 70 years following the death of the creator, with a royalty stream that can fluctuate greatly depending upon popularity. 

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