Lazada has unveiled plans to establish a framework that aims to protect the intellectual property (IP) rights of South Korean brands as well as stem the trading of illegal goods on its online marketplace.
The Southeast Asian e-commerce player inked a Memorandum of Understanding with Korea IP Protection Agency (KOIPA), which it said was the first of such partnership between the country's industry regulator and a regional e-commerce platform.
The alliance would allow the two organisations to work on a process that facilitated the reporting and removal of product listings--in countries where Lazada operated--that breached IP rights of Korean brands, they said in a joint statement Tuesday.
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